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Joseph Fielding Smith
The question often arises in the minds of young men who find themselves in the mission field, 'What shall I say?' And another follows closely upon it, 'How shall I say it?'...While no specific rule may be given, experience has taught that the simplest way is the best. Having learned the principles of the gospel, through a prayerful spirit and by careful study, these should be presented to men in humility, in the simplest forms of speach, without presumption or arrogance and in the spirit of the mission of Christ...The gospel is not successfully taught by ostentatious display of words and argument, but rather is expressed by modest and rational statements of its simple truth, uttered in a way that will touch the heart and appeal, as well, to reason and sound sense.

– Joseph Fielding Smith